Nitto ATP Finals 2020: Novak Djokovic vs Daniil Medvedev preview, head-to-head & prediction. The Russian comes into London on the back of a huge win at the Paris Masters. The Nitto ATP Finals is the year-end finale of the men's professional tennis season, featuring only the world's best eight qualified singles players and doubles teams as they battle it out for the last title of the year, and the biggest indoor tennis tournament in the world.

Innovation for
Tennis Fans

Nitto Atp Masters 2018

Of the many attractions of the Nitto ATP Finals, one that really stands out is the impressive staging that fully leverages vivid lighting effects, loud acoustics, and smoke using dry ice that are unique to indoor arenas. The sight of the players advancing to the court as the LED-imaged doors open to powerful music instantly boosts the excitement of the fans, immersing them into a world beyond the ordinary.

Nitto Masters Atp Finals

In addition, according to Adam, “We use about 28 LED screens in the stadiums.”

This is unique compared to the average on Tour. The Nitto ATP Finals for example, uses giant screens that are installed directly above the court and around the court to display not only the scores but even measured the spectators cheering volume as well, because ATP believes building more presence to enthuse the spectators is utmost.

Nitto Atp Masters London

Furthermore, the multiple screens also deliver more realism to the fans watching on TV by projecting the power of the plays as well as the subtle changes in the players’ facial expressions. This technology has also been adopted in other sports competitions in recent years. As a pioneer of events that integrate sports and entertainment, the Nitto ATP Finals innovates for fans one after another with sophisticated production technologies like these.